Ouya console will be "as big as iPhone"

July 13th, 2012, 01:00 Posted By: wraggster

Industry veteran Mark Friedler sees the console business being "unleashed and democratized"
A freight train plowed into the console games business on July 11th, forever changing the console games landscape, unleashing user democracy and elevating Kickstarter to the new kingmaker of the games business. Of course, I'm talking about Yves Behar'sOuya Android-powered game console which has raised over $4 million in the first 48 hours.
I was blown away by the conversation with Behar during the GamesBeat/MobileBeat conference in San Francisco where he said the game console will be rebooted.
I believe this announcement will go down in history as something as big as the launch of the iPhone five years ago. The amazing outpouring of 25,000 pre-orders of the console in 24 hours shows gamers want the TV experience to be democratized.

I spoke with Brian Fargo of InXile (who raised $900,000 for Wasteland 2 on Kickstarter in March) and he believes customers are frustrated with traditional game publishers and are demanding more creative products instead of the endless sequels released by the leaders. In 48 hours, the console business has been turned on its head by a sub $100 open console whose mission is to make games less expensive and free to play. It is the Apple 1984 commercial equivalent to the games business () - their revolutionary sounding Kickstarter description is below.
"The immediate loser in this battle will be Nintendo that has failed to create a meaningful online business"
Mark Friedler

Let's open this sucker up! It's time we brought back innovation, experimentation, and creativity to the big screen. Let's make the games less expensive to make, and less expensive to buy. With all our technological advancements, shouldn't costs be going down? Gaming could be cheaper!
We're handing the reins over to the developer with only one condition: at least some gameplay has to be free. We borrowed the free-to-play model from games like League of Legends, Team Fortress 2, Triple Town, and many others. Developers can offer a free demo with a full-game upgrade, in-game items or powers, or ask you to subscribe.
The Ouya can be seen as a descendant of the Sega Dreamcast and much malignedPhantom console whose vision of a download only game console was debuted at E3 in 2004 - I was a member of the advisory board of the company whose vision was accurate to where the industry was going but failed to execute on delivering the product.
Ouya has taken advantage of the perfect storm of excellent design, a stable and free Android OS, a shift of developers from console to mobile and tablet development and the winning business model of freemium and free-to-play gaming.
http://www.gamesindustry.biz/article...-big-as-iphone

There are 0 comments - Join In and Discuss Here